The production team of Jerry Kasenetz and Jeff Katz ( both from Long Island ) were the kings of the bubblegum sound. Their Super K label had it's first hit in 1966 with the Rare Breed's "Beg, Borrow and Steal", followed by "A Little Bit of Soul" by the Music Explosion, which was a #2 hit. By late 1967, Kasenetz and Katz had teamed up with Buddah records. Buddah's president at the time was disco daddy Neil Bogart, probably most famous for marketing groups like Kiss and the Village People and running Casablanca records in the heyday of disco. By 1968, The Buddah Bubblegum machine was rolling full speed ahead with hit after hit from acts like the Ohio Express, The 1910 Fruitgum Co., and the Kasenetz and Katz Singing Orchestral Circus.

No other form of music has received less respect than bubblegum. The name is often associated with cheapness, fakeness, a teeny-bopper quick fix with no substance and a short shelflife. However, much like the punk music to appear just a few years later,  Kasenetz & Katz's bubblegum music was stripped down basic rock & roll; a return to the 3 minute (or less) pop tune. During the "progressive" rock craze of endless guitar solos, keyboard solos,  drum solos,  and self - indulgent lyrics,  bubblegum  music came as a breath of fresh air for many.

THE KASENETZ-KATZ SINGING ORCHESTRAL CIRCUS was the duo's most ambitious project . The producers combined the Ohio Express, 1910 Fruitgum Co., the Music Explosion, Lieutenant Garcia's Magic Music Box, the Teri Nelson Group , the 1989 Musical Marching Zoo, the St. Louis Invisible Band and the JCW Rat Finks into one gigantic Bubblegum Orchestra! The Singing Orchestral Circus performed live at Carnegie Hall to a thrilled audience of bubblegummers. Another bizarre project concocted by the duo was the CLASSICAL SMOKE album, which featured bubblegum versions of music by Mozart, Wagner, and Beethoven, as well as their own composition, "Orgy of Lust".